Michael’s mission to change the world for the better through storytelling led him to co-found EarthxFilm in 2017. EarthxFilm is an environmental festival which showcases films and emerging interactive media that explore conservation, climate change, and the environment. EarthxFilm is a division of the non-profit organization EarthX which was founded by Trammell S. Crow in 2011. EarthX is the world’s largest environmental expo, conference, and film festival which takes place every April in Dallas, Texas. The event and year-round activities provide a non-partisan platform for all parties to openly discuss environmental problems and work toward solutions. In 2019 over 177,000 attendees, 650 organizations, 6,500 youth and 400 speakers participated.

Cain received his MFA from the American Film Institute (AFI) in Producing where he was granted the honor of Commencement Speaker. Cain has produced, and executive produced over 25 feature-length films, 30 commercials and music videos. Many of them award winning projects which align with his mission of using media to inspire and create social change including his directorial debut TV Junkie which was awarded the Sundance Special Jury Prize and premiered on HBO.