Doug Petry is with the World Business Council for Sustainable Development/ CEO-led community of over 200 of the world’s leading sustainable businesses working collectively to accelerate the system transformations needed for a net-zero, nature positive, and more equitable future. and he manages their One Planet Business, for Biodiversty project within their Agriculture and Food pathway. Doug leads the coalition’s work on financing regenerative systems, establishing the business case for the regenerative agriculture for both farmers and corporations.