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Rob Koenen is the Chief Revenue Officer for The Boxed Water™ Company, the first national company to offer a sustainable alternative to plastic water bottles. Rob is charged with expanding Boxed Water’s core message and empowering consumers to make a statement that “sustainability matters”, Rob leads the brand’s trial and awareness efforts, digital opportunities, and retail experiences. In prior leadership roles, Rob has worked with other lifestyle brands for companies in food, apparel and footwear.