Michael’s mission to change the world for the better through storytelling led him to co-found EarthxFilm in 2017. EarthxFilm is an environmental festival which showcases films and emerging interactive media that explore conservation, climate change, and the environment. In 2020, Cain co-founded EarthxTV, a digital platform that showcases diverse environmental content in one place through livestream, replay and on-demand. EarthxFilm and EarthxTV are divisionions of the non-profit organization EarthX which was founded by Trammell S. Crow in 2011.

Cain received his MFA from the American Film Institute (AFI) in Producing where he was granted the honor of Commencement Speaker. Cain has produced, and executive produced over 25 feature-length films, 30 commercials and music videos. Many of them award winning projects which align with his mission of using media to inspire and create social change including his directorial debut TV Junkie which was awarded the Sundance Special Jury Prize and premiered on HBO.