Brandon Schauer, SVP, with Rare.org. He is Head of Climate Culture. Rare operates on the premise that Human behavior is the root of our global conservation and development challenges. They are a leading behavior change organization in the conservation world. Brandon heads a program at Rare named ‘Climate Culture,” designed to help Americans adopt the behaviors that have the biggest impact on reducing carbon emissions. Today, Brandon and Rare’s Climate Culture team aim to have an outside effect on what emission-reducing behaviors we consider to be the new norm.